Indeed

Content Planning Senior Analyst

Data Analyst in Austin, TX

Posted 2019-12-12
Description

Our mission.
As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.
The team.
We are the people behind the scenes of Indeed's search results. We ensure that our results are ranked as best as they can be for our job seekers and that they're not being duped by scams or fraud. Beyond search, we invest heavily in ensuring that Indeed has the best data analysis tools available to optimize our recruiting products and run accurate A/B tests. Simply put, we help people get the right jobs.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits.

Austin Base Salary Range: 22.11 - 27.89/hr USD
Your job.
As a Content Planning Senior Analyst, you will support the Search Quality Operations Communications and Learning and Development teams through supporting the creation and implementation of a content strategy on our Web-based platforms. These communications target a variety of audiences including: Indeed employees, job seekers and employers.


In this role, you’ll define which digital assets will help us to most effectively get our message across (e.g. infographics, video, e-learning modules) and where to house these assets (i.e. an existing platform or new platform). You will also help to identify and collaborate with key cross-departmental internal stakeholders (e.g. Marketing and Product team members) to support implementing our strategy, including existing platform enhancements or new platform development, as well as digital assets creation. You will also draft and edit Search Quality related-content to ensure it’s clear, compelling, adheres to a consistent “easy-to-understand” style and effectively distributed across all relevant internal and external platforms. Additionally, you’ll help us track user engagement metrics and propose ideas for improvements.


The ideal candidate for this role - focused on both content strategy and hands-on writing and editing for primarily digital communications - will possess excellent written communication skills and an open, collaborative attitude. This is a new role on the team, and you will have the opportunity to help shape it.


Responsibilities

Support the development of a content strategy, including collaborating with internal teams to:

Develop and manage editorial calendars for our external-facing (targeting employers and job seekers) content

Identify gaps in our content and recommend new topics

Ensure existing content is accurate/updated

Suggest and drive implementation of digital content enhancements (e.g. infographics, video, e-learning module) for optimal engagement

Maintain and update each website platform's Content Management System

Adhere to Indeed’s style guide

Draft, edit and proofread copy

Align SEO and keyword requirements to audience needs

Research user feedback and analyze website traffic and content engagement using website data and UX research studies

Act as the expert on all things Search Quality

About you.
Requirements

BA in Journalism, Communications, Advertising, Marketing, English, Library Science or other relevant field and 2 years related experience OR 4 years related experience

Experience within the content strategy domain

Working knowledge of Content Management Systems and data analysis tools

Familiarity with SEO guidelines and keyword research tools

Excellent writing, editing and interpersonal communication skills

Self starter, intellectually curious and comfortable operating in a fast paced, ever changing environment

Strategic thinker with strong analytical and creative problem-solving skills

Adept at time management and able to quickly assess priority of tasks/projects and adjust accordingly


Preferred:

Experience analyzing user feedback and applying to content strategies

Experience with A/B testing

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