FPLES is a national company with local roots in the communities we serve. Headquartered in south Florida, FPLES is a leader in providing energy solutions for our customers’ toughest challenges.
Position Specific Description
Do you have a passion for big data and analytics? If so, FPL Energy Services is looking for a Marketing Analyst who has a strong desire to make an impact on customers and key initiatives.
The Marketing Analyst will be responsible for providing data-driven insights that will guide and transform marketing programs and business processes. Employees in this role will proactively analyze data to improve business outcomes and return on investment. The ideal candidate will complete predictive and prescriptive analysis of our marketing campaigns and business operations.
Additional Job Duties:
Routinely extract data, in varying formats, from a diverse set of platforms and databases for direct consumption by processes, reports and analytical tools.
Regulate how the business captures, maintains and presents data and information.
Apply data mining capabilities to aggregate, validate and disseminate actionable insights.
Develop effective and efficient descriptive, predictive and prescriptive models to optimize marketing programs and operations.
Compile multi-channel marketing, customer and campaign tracking data into regular reports used to aid leadership decisions and assist with the strategic allocation of resources.
Participate in the research and procurement of various marketing leads, lists and contacts
Additional Preferred Qualifications:
Bachelor's Degree in business, data science, or related discipline
Expert analytical skills
3-5 years of experience in analytics, with at least 2 years of experience in a marketing, advertising, agency or e-commerce environment
Minimum of 3-5 years experience with data tools, such as Tableau, Alteryx, Power BI, SAS, SPSS, SQL, R, Python, Microstrategy, Qlik, etc.
Expertise in analyzing digital and traditional marketing, including direct mail, advertising, social media, web, event traffic, PR, media, etc.
Let us help take your career to the next level, apply today and help us make a difference!
Employees in this role conduct complex operational analyses and lead medium to large project teams that support informed decision making within the business unit.
Job Duties & Responsibilities
• Conducts analyses and prepares reports that provide operational and/or technical support to business operations
• Conducts quantitative and qualitative research to support medium to large special projects
• Assists with process design and modification for continuous business improvement
• Performs other job-related duties as assigned
• High School Grad / GED
• Experience:3+ years
• Quality Tools and Techniques
• Effective Written Communications
• Effective Verbal Communications
• Financial Analysis
• Microsoft Office Suite
• Bachelor's Degree
Employee Group: Exempt
Employee Type: Full Time
Job Category: Finance, Accounting & Business Analytics
Organization: FPL Energy Services, Inc
Location: West Palm Beach, Florida
Other Work Locations: Florida
Relocation Provided: No
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