SurveyMonkey

Marketing Technology Analyst

Systems Administrator in San Mateo, CA

Posted 2020-02-28
Description

The Role
We’re looking for a marketing technology analyst to join our global Business Systems Team. This role will be responsible for analyzing data, running day-to-day system(s) experiences, and producing valuable business insights using tools such as CRM and Marketing automation systems. If you are looking for an opportunity to work in a robust but fast-paced sales and marketing organization, this is the role for you.

Scope Includes:
Develop, manage and analyze key metrics around marketing pipeline to drive revenue growth, reporting, dashboards, and enable forecasting.
Analyze data using readily available reports as well as build custom data queries to identify trends, improve our decision-making, and make recommendations to leadership by leveraging systems managed by the Business Systems and Marketing Operations teams.
Drive process improvements and help manage data in CRM and marketing automation tools, including workflow, reporting, data integrity, and maintenance.
Partner with BI and Marketing to create queries that will feed reports for regular business reviews, annual planning process and forecast models.
Analyze the performance of marketing programs, and work with stakeholders across marketing to improve the ROI and impact of their programs.
Evaluate and improve data quality and cleanliness in Marketo, HubSpot, Salesforce, and other systems.
Propose improvements on how we can do predictive modeling and improve our data enrichment practices.


BASIC QUALIFICATIONS
4 year college degree or equivalent experience
2 years experience working with a CRM (Salesforce) and marketing automation tool (ex. HubSpot and/or Marketo)
Excel skills (Pivot Tables, VLookups)

PREFERRED QUALIFICATIONS
Marketo / HubSpot Certified Expert
Extensive experience with Salesforce

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