Provide leadership and mentoring in order to grow our audience and sales intelligence consumer insights team.
Provide day-to-day management of Research Analysts to assure research requests are completed within deadlines and meet established operating standards.
Coach Research Analysts to effectively position primary and secondary data into story form that is easy for our clients to use in sales presentations.
Coach Research Analysts on the analysis and coordination of audience data for radio, TV and other media outlets.
Review deliverables to assure research analysts are creating business-oriented research stories for TL clients.
Develop, execute and improve data analytics and reporting dashboards within the app.
Analyze data gathered from a variety of sources and provide insights helpful to our analysts and to the sales departments we serve.
Work with the marketing department to develop advertising and communications strategies when updates and or new features are released
Lead the continued upgrading of platforms for increased capability and stability
Skills and Qualifications:
5+ years of experience in media research
A Bachelor’s Degree
Strong analytic skills with experience in analysis and media research resources including Nielsen, Scarborough, etc.
Strong internet research, writing, reading, and organizational skills.
Strong organizational and analytical skills and have a high level of proficiency with PowerPoint and Excel.
Minimum of 5 years media research experience, a thorough understanding of analytics for media including Nielsen, Scarborough, MRI and other popular resources, and a bachelor’s or advanced degree in business or the sciences.
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