Cambium Learning Group

Product Manager

Product Manager in Dallas, TX

Posted 2020-02-13


Cambium Learning® Group is an award-winning educational technology solutions leader dedicated to helping all students reach their potential through individualized and differentiated instruction. Using a research-based, personalized approach, Cambium Learning Group delivers SaaS resources and instructional products that engage students and support teachers in fun, positive, safe and scalable environments. These solutions are provided through Learning A-Z® (online differentiated instruction for elementary school reading, writing and science), ExploreLearning® (online interactive math and science simulations and a math fact fluency solution), Voyager Sopris Learning® (blended solutions that accelerate struggling learners to achieve in literacy and math and professional development for teachers), and VKidz Learning (online comprehensive homeschool education and programs for literacy and science). We believe that every student has unlimited potential, that teachers matter, and that data, instruction, and practice are the keys to success in the classroom and beyond.

The product manager is strategically focused and is responsible for managing relationships, collaborating with key stakeholders, and influencing decisions across the various business units within Voyager Sopris Learning – including customers and potential customers. The product manager will work closely with the product development team to influence new ideas, drive product modifications, and construct requirements documents.

The product manager will possess a strong knowledge of the K-12 education market, specially focused on the science of reading and structured literacy and assessments. The product manager will have both technical experience and communication skills, which help facilitate both internal conversations with the development team and external conversations with customers and the market. In addition, the product manager has the ability to listen for market problems, the ability to define solutions for the market, and the ability to share a vision and help turn the vision into product definitions.

Essential Job Functions:

Be the expert on the product, as well as the expert on the customer
Develops and maintains business proposals for new products and enhancements to existing products
Owns product backlog tracking, management, and communication
Owns pricing, licensing, product configuration, including accounting system items and special requests
Demonstrates product capabilities and value proposition to external and internal stakeholders
Analyzes customer and market feedback to identify potential opportunities
Owns the vision and roadmap of the product
Attends meeting with target market customers and prospects to gather market requirements
Develops an understanding of the competitive landscape and key market influencers
Helps to develop personas, use cases, user stories, and requirement documents to help define a differentiated product
Collaborates with professional development, editorial, and marketing teams
Drives customer validation through beta programs, client meetings, confirming requirements are addressed by the delivered solution
Converts technical positioning into key market messages/positioning statements for product launch
Works with contractors, 3rd parties, and/or interns to help with market analysis and research and/or support efforts with marketing and sales

Additional Job Functions:

Works with development and marketing to ensure user analytics are appropriately embedded, tracked, and analyzed
Works with development and marketing to deliver digital assets in support of marketing and digital engagement, such as interactive demos, trials/evaluations, and user forums/communities
Prepares product release notes and distributes to organization
Works closely with subject matter experts and authors

Required Qualifications:

Strong background in structured literacy and the science of reading
5+ years of product management experience in the K-12 education market
Experience with JIRA, Aha!, or related product roadmapping and project management tools
Experience with Salesforce, Lightening, or other CRM tools to assist in analysis of sales projections and data analysis
Strong writer and public speaker

Preferred Skills and Abilities:

5+ years K-12 education experience, preferably in a K-8 classroom/school or district
High degree of technical experience balanced with creativity and passion for building products
Metrics driven with strong analytical and synthesis skills, including the ability to absorb and process large amounts of data into actionable information
MBA preferred
Pragmatic Institute Certified (PMC) III or higher

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