You will lead Salesforce marketing automation projects, both as stand-alone efforts and as part of multi-cloud implementations where Pardot or Marketing Cloud are involved. You will coordinate efforts and communication between business owners and developers. You will use your knowledge of marketing and Salesforce to shape actionable business requirements, and your consulting skills to drive projects to successful outcomes.
What You'll Do:
Guide customers through the implementation of Marketing Automation solutions
Be a strategic partner and advisor to customers
Conduct business process review meetings and lead the evaluation of functional and technical requirements including user story development and grooming
Develop functional specifications and business architecture documentation
Document process flows for campaigns
Develop project and work plans
Manage development team members and coordinate deliverables
Serve as the primary point of contact to client stakeholders/marketing team
Configure and maintain clients; Salesforce instances via declarative tools, including workflows, process builders, reports, dashboards, etc.
Develop and deliver end-user training and drive user acceptance
Keep in touch with live customers with operational retainers
Assist with pre-sales estimating and proposals
What You Have:
BS Degree in Computer Science, Business Administration, or a closely related field preferred
3+ experience consulting with clients for Salesforce Marketing Cloud and/or Pardot platforms
3+ experience with Salesforce Consulting
Understanding of Salesforce best practices for marketing automation
Extensive experience with Salesforce configuration, including workflows, validation rules, and security controls
Strong project management and communication skills
Excellent oral and written communication, presenting, meeting facilitation, negotiation, decision making, and problem-solving skills
Marketing Cloud and/or Pardot and/or Salesforce Admin certifications
Other Salesforce certifications a plus
Project management (PMP or similar certification a plus)
Understanding of Agile process - scrum master certification a plus
Strong customer-facing skills
Background in agency workability to handle multiple customer engagements at the same time
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