Senior Analytics Architect

Analytics Manager in Raleigh, NC

Posted 2019-10-18

The Opportunity

The Senior Analytics Architect is a dynamic role with endless opportunities to impact our clients’ products through data-driven decisions. You’ll collaborate with clients to identify their high-level business goals and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle.

You’ll lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
You’ll audit, select, and recommend the best analytics tool to suit our clients’ needs (e.g. Adobe Analytics, Google Analytics, Mixpanel, Amplitude)
You’ll dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
You’ll use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
You’ll construct user-friendly dashboards that illustrate the value of data

You have 3+ years of experience developing and executing an analytics strategy for clients and/or products
You’ve created analytics tracking specifications for web and/or mobile products that are being used in production
You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
You have strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
You’ve evaluated a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Adobe Analytics, etc — and can guide clients in selecting the ideal tool for their needs
You’re a data advocate and can both articulate and demonstrate the value of data to clients and project teams
Bonus Points

You’ve worked with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
You have in-depth experience with mobile analytics
You’ve helped a client migrate from one analytics tool to another
You’ve worked with eCommerce
P.S. In an ideal world, you have all the bullet points we listed, but hey — we know that’s a lot of bullets. If you feel confident about a good amount of them, we can ramp you up on the rest.

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Company summary

The Mobile Innovation Agency

At WillowTree, you'll work with the best mobile UX and Engineering teams in the world to build amazing products in Charlottesville, VA, and Durham, NC. WillowTree is one of the largest independent digital consultancies in the US, a 6-time Inc 500/5000 company, and has been featured in the Forrester Wave for mobile/digital design and development services. We are one of a few firms globally to be certified partners with Apple, Google, SAP, and Microsoft.

So why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate, and an annual stipend to fund your professional pursuits.


You're a person—not just a resource. That's why we offer great health insurance, paid time off, 401k matching, stock options, and kitchens full of food. Plus some extras you might not expect.

Lifelong Learning
Annual personal training budget to stay current and learn new skills, on top of other opportunities like tuition reimbursement for continuing education and development courses. We also hold Innovation Hour weekly for team members to explore their passions.

Flexible Work Hours
We trust our team to get the work done, even if that's occasionally from home while your sofa's being delivered.

Gym Memberships
Healthy people, healthy company. We offer discounted gym memberships and fun in-house initiatives to help you stay active and feel great.

Social Events
We love hanging out together, so we gather for weekly happy hours, movie nights, team lunches, game nights, and great company parties.

Tech Stack

Our Specialties Include:
• Mobile App Development, including iOS, Android and Xamarin
• OTT Development including Roku, Chromecast, PlayStation, Apple TV, Universal Windows Platform (UWP)
• Mobile Web Development including React and Node.js
• Mobile Strategy
• UX Strategy and Design
• Mobile Analytics

Interview process

At WillowTree we typically have 4-5 steps in our interview process which includes meeting with our team for a final in-person interview. You'll have the opportunity to meet with our team and talk about your background, your career goals, and we'll answer any questions you may have for us. Our interview process is structured and our interview team has gone thru training on best practices. We pride ourselves in having a thorough but fair interview process.

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