Alaska Airlines

Senior Product Designer, E-Commerce - Seattle, WA

Ux Designer in Seattle, WA

Posted 2020-01-05

Key Duties

Spearheads with product to define the problem to solve, leads a clear vision for future design, and applies a forward-thinking, strategic mindset to go from where we are today to the vision state.

Leads high-level, user-centered design best practices, from interaction design, information architecture, and usability fundamentals to accessibility standards, balancing user needs with business goals and technology capabilities.

Leads the design of guest flows and feature experiences based on user-centered design principles that provide a clear path forward for guests to achieve their goals across channels and platforms.

Creates shared understanding and supervises the creation of feature flows, use cases, guest pathing, interaction models, wireframes, prototypes, and presentations.

Collaborates with all designers and cross-functional partners in the design language for Alaska's digital solutions by leading the creation, iteration, and development of continuous improvements to digital style guides and pattern libraries.

Collaborates with UX research and is the primary point of contact with the delivery team to promote guest perspectives with research, data and insights.

Collaborates on UI design that clearly communicates function, provides a clear path forward for guests, and reinforces the brand across channels and platforms.

Communicates effectively to diverse audiences, including e-commerce team members, leadership, other team leaders, and company executives.

Leads ideation sessions and design reviews to push the boundaries of our work.

Mentors, leads by example, and supervises less experienced Product Designers in product design, information architecture, and interaction design competencies.

Actively collaborates and participates in product strategy, feature reviews, and sprint rituals in coordination with developers, scrum masters, other designers and product owners.

Designs inclusively with full consideration for guests of different abilities and in compliance with applicable accessibility requirements.

Supervises continuous audits of Alaska's digital experiences and makes informed recommendations to be a leading E-commerce experience.

Serves as a point of contact with UX research and analytics to evaluate experiences and incorporate findings, applying a test and learn approach.

Job-Specific Experience, Education & Skills


A minimum of 5 years of product design, user interface, interactive, visual or graphic design experience and delivery in digital mediums.

A minimum of 2 years E-commerce or product design agency experience.

Industry-leading portfolio showcasing design skills that demonstrate critical thought process, digital cross platform experience, and how product design adds business value.

Experience in conducting UX research and synthesizing insights.

Significant, demonstrated hands-on experience with Lean UX, agile product development, elevating a product experience through design thinking, demonstrating return on business value and creating remarkable guest experiences.

Advanced skills in Adobe Creative Suite, Sketch, latest design tools and demonstrated ability in creating shared understanding in cross-functional teams.

Deep experience with lean, agile product delivery, MVP, optimization tests, and workflow tracking tools such as JIRA, VersionOne, etc.

Experience leading the creation of (not just using) digital style guides with a focus on feature flows, interactive models, and guest pathing.

Deep understanding, proficiency, and ability to supervise user-centered design best-practices, cross-browser compatibility, UI patterns across platforms and designing inclusively for guests of all abilities.

Ability to lead a culture of design/lean thinking, guest advocacy, accountability, and collaboration through independent contribution and consulting as a subject matter expert.

Working knowledge of web and mobile-based technologies such as HTML, CSS, JavaScript, etc.

Highly proficient in rapid prototyping technologies for feedback and iteration (e.g., HTML/CSS, Java Script, InVision, Principle, etc.) to show product flows, facilitate shared understanding, and directly collect guest feedback.

Exceptionally strong conceptual and visual thinker, with a broad toolset for communicating complex ideas.

Deadline-oriented with good organizational skills.

Strong communication, presentation, and interpersonal skills with the ability to lead the building of shared understanding across the organization.

High school diploma or equivalent.

Minimum age of 18.

Must be authorized to work in the U.S.


A Bachelor of Arts or Science degree with a focus in human computer interaction, graphic design, user experience, product design, interactive design, or other related field.

Copywriting proficiency, including UI copy, microcopy and calls-to-action.

Experience conducting UX research and synthesizing insights.

UI Design experience leveraging motion, animation, and transitions to reinforce clarity, usability, and brand.

Design, people or project management experience.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable

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Company summary

Software and technology teams at Alaska Airlines create experiences that impact our guests, employees, and make us a forerunner of innovation in the industry. Driven by collaboration, curiosity, and wicked smarts, this group builds our future.


- Flight privileges for you and your loved ones to keep exploring. Many members on our team are weekend travel warriors taking a quick flight to explore a new city, beach, or mountain, while others savor their time-off in places like Hawaii, Japan, and Europe.

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