The Loyalty Product Management Department has an opening for a Senior Product Manager. This position is located in Pleasanton, California.
Albertson's Companies is looking for people who are interested in re-imagining the grocery experience by harnessing the power of digital technologies. The Product Management team has broad responsibility to leverage digital technologies to build best in class customer experiences and maximize return on investment. The Senior Product Manager will help influence a digital product vision and roadmap that will allow Albertson's Companies to deliver the brand promise of being customers favorite local supermarket. The Senior Product Manager is responsible for building business cases, defining, executing, and measures ecommerce and omnichannel product features and capabilities.
Key Responsibilities include, but are not limited to:
Champion the needs of customers, business teams, stakeholders throughout the development process, ensuring that what is delivered meets the original goals and objectives of the project. Can operate in areas of uncertainty and ambiguity.
Identify unmet customer needs and develops possible feature/functionality concepts that meet those needs
Gather input from a variety of internal and external sources to define product concepts; responds to the needs of customers throughout the development process; analyzes competitors and market trends; evaluates technologies; develops detailed requirements, feature definitions, implementation plans, and internal communications
Participate in cross-functional teams during the entire lifecycle of product development, including deployment and post-deployment activities. Proactively identifies problems that arise in the project, outlines options, recommends solutions, and escalates as needed.
Identify areas that require customer research and proposes research activities to direct supervisor and user experience team. Partners with user experience team to user-test designs through mock-ups, functional prototypes, etc. to ensure they are meeting intended goals.
Present and secures approval from senior management and other key stakeholders, as necessary
Anticipate upstream and downstream impacts of the project and works with internal business groups to adjust business tools and practices to support new features and functionality
Responsible for communicating product solutions and benefits to customers and stakeholders; including knowledge transfer and training for on-going management of features
Develop supporting business case, including financial impact and benefits statements, to support feature/functionality concepts and sell the concepts to internal audiences through persuasive oral and written presentations
Build intelligent capability and feature roadmaps using research, data, business context and learnings as input
Be recognized as an expert across the division -- someone who has excellent judgment and whose projects have contributed significantly to the success of the organization
Champion new initiatives to leadership team
Work with engineers to understand system constraints, define requirements, and launch new solutions using an iterative product delivery process.
Work with and manage vendors and 3rd party marketing cloud solution providers to deliver compelling product features for our Digital Marketing programs
Write user stories as a part of the product development lifecycle that:
directly support primary objectives of the project
are appropriate in size for iterative development
include clear and specific acceptance criteria
consider dependencies on other stories and/or projects & initiatives
Coordinating with engineering teams on a daily basis to implement technical solutions for our Digital Loyalty and Ecommerce platform.
Maintain a technical product backlog of engineering tasks and requirements.
Work with User Experience & Design teams to create new features/capabilities for our Digital Loyalty and Ecommerce platform.
Use analytics to determine future opportunities.
Evaluate technical vendors for Universal Linking and Deep linking mobile capabilities to determine partner of choice to drive seamless experience for our Digital Loyalty and Ecommerce customers.
Identify key technical gaps and improvements in our Digital Loyalty and Ecommerce omni-channel communication to ensure data quality and customer satisfaction.
Partner with QA (Quality Assurance) teams to ensure the deployment of high quality feature enhancements.
Research competitors and best practices and bring knowledge to the Product Management organization on key product areas of focus.
Help instrument new technical tools like Jira/Confluence to manage product roadmaps and deliver new enhancements more iteratively.
Bachelor's degree or foreign degree equivalent in Computer Science, Engineering, Computer Engineering, or related and four (4) years of experience in implementing technical solutions for CRM or Digital Loyalty platforms.
6-9 years' experience in one or more of the following areas: product marketing, product/program management, business development, management consulting desired, but not required
3-5 years' senior level product experience preferred
Internet and retail experience strongly preferred
Experience managing teams
Strong analytical, prioritization and negotiating skills
Usability and customer-focused design experience a plus
Experience with A/B testing a plus
Passionate about building great products and solving customer and business problems
Experience must include:
3 years of experience in CRM, CRM analytics, or engineering architecture.
3 years of technical experience with the implementation of data/analytics tools to measure the health and success of key aspects of a Digital Loyalty or CRM platform.
4 years of experience with Front End Web Applications, marketing cloud platforms, such as Oracle marketing cloud, Salesforce Marketing Cloud, Adobe platform.
4 of experience with technical product backlog management and prioritization of user stories
4 years of experience working with offshore engineering teams on building features and quality assurance of solutions for Digital Loyalty, CRM, Marketing Cloud platforms using an agile methodology, including sprint planning, technical sizing of tasks, and feature prioritization.
Understanding of multi-channel marketing cloud technology and/or marketing technology (Martech) industry ecosystem and technologies, e. g. Salesforce Marketing Cloud, Oracle Marketing Cloud, Exact Target, Responsys Interact, Mobile Push marketing, SMS, DMPs, Ad Exchanges, CRM.
Experience in building or using cross-channel marketing orchestration technologies like Salesforce Journey Builder or Oracle Marketing Cloud -- Responsys Program Orchestration.
Experience in digital marketing campaign automation using APIs to send large volume emails via Email Service Providers such as Salesforce Marketing Cloud-Exact Target, Oracle Marketing Cloud-Responsys, SendGrid, Port25 -- Message Systems
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